Married to your business partner? Many small business owners run a service or shop with their spouse, allowing a certain independence and a sense of pride. But what happens when one partner isn't measuring up? Can you just leave a pink slip on their pillow?
A client and owner of a carpet cleaning service, which he runs with his wife, was frustrated. He manages his cleaning crew and takes care of the customers, while she completes the billing, marketing and general office work. He complained that she wasn't keeping up with certain aspects of her job and hadn't completed important projects that were agreed upon. He believed that she was costing them money at a time when he was projecting breakthrough sales for the following year.
He didn't know how to approach her on the subject and took a risk by introducing me to the situation.
I was hired to find a solution that preserved the wife's sense of duty and took advantage of her strengths, while keeping an eye on the bottom line. As any professional who works closely with a married couple knows, you can lose an eye in this type of quest for compromise.
I shadowed the wife for several days. I sat by her while she explained her scheduling practices, how she filed customer information and what she did when she sent a customer an invoice. She explained various projects that were in all stages, but the documents were covered in a layer of dust. It became apparent that like all jobs, she was great at some things, like marketing and communication, but lacked in others, like billing and finances.
After collecting all my research and speaking to the business owners together and separately, the solution was simple. I suggested that they hire a bookkeeper. They only needed part-time assistance and were able to hire an independent bookkeeper at an hourly rate. The wife then had free time to complete all the projects that had been dragging her down. She needed to overcome her mental block, so I helped her get a jump start on the projects. She is now more focused on marketing and winning customers, which are responding favorably.
No pink slip necessary! The husband has reported that things at work and at home have been running more smoothly. Both owners have a renewed vigor and admit to overlooking their need to delegate the bookkeeping for far too long. They couldn't believe what a negative effect the whole situation had on their business, marriage and lives. They were apprehensive when dealing with the problem because they were afraid of the solution. Their worst fear was having to hire a full-time employee, paying salary, taxes, vacation time and sick time.
Anyone can delegate when time could be better spent. Find someone you trust who works at a lower hourly rate than you and hire them to help you with a project. Have them run your errands or take the dog to the groomer. You know how valuable your time is, so don't be afraid to take advantage of any opportunity you have to delegate and play to your strengths.
Labels: Mom and Pop Shops- Solutions for Marital Discourse in the Family Business